jump to content

Catching today’s market trends and consumer needs.

Benefit from insightful market and trend monitoring, well-founded consumer research, ideas on the marketing of health benefits and innovative product concepts that perfectly suit today’s and tomorrow’s consumer needs.

Your eye on the market with BENEO monitoring & analysis

Our Market Intelligence & Consumer Insights team has dedicated experts in the most important food and beverages categories: dairy, confectionery, bakery, cereals, baby food, beverages, soups & sauces as well as meat & vegetables. With a wide range of tools, databases and reports at their disposal, market dynamics and key trends are closely followed and in-depth analyses are at customers' finger tips.

Sharp consumer insights from BENEO research

We firmly believe that an in-depth understanding of consumers beliefs is key to successfully deliver healthier products to the end user. That is why BENEO carefully listens to consumers by conducting our own extensive market research on an international level. The research results and exclusive insights are shared with our trusted customers; serving as a reliable source to further sharpen their knowledge on consumer’s drivers and to optimize their product communication.

Inspiring concepts for your products innovation and renovation

We help our customers translate the unique characteristics of BENEO ingredients into true benefits, in a straightforward consumer language. Our inspiring ideas offer new angles of product positioning towards the end consumer. Our vast and growing portfolio of concepts contains existing and successful products as well as new product development ideas; all based on insights in market drivers, trends and consumers' beliefs. All our concepts are substantiated by science, are technologically sound and come with a regulatory guideline.

Marketing expertise

Actively thinking with the customer and many years of experience in market intelligence and consumer insights make BENEO a unique and valued business partner.
BENEO Mega trends in nutrition

Healthy Ageing

The earlier the foundations of a healthy diet are laid, the higher the chance of leading a long and healthy life. From low glycaemic and digestive health benefits through to clean label, reduced calories and tooth friendly properties, BENEO’s ingredients can contribute to healthy ageing!

Weight management

Dieting has fallen out of fashion with consumers, today it’s all about a more balanced approach, with consumers looking for products that help them make the right food choice for managing their weight.
High-fibre foods can be part of it, as they tend to be less “energy dense”, the reason why they are considered an important part of many consumer diets.
Did you know that ... Nearly 70% of US and European consumers agree that eating fibres makes you feel full for longer*.
*According to proprietary consumer research

"Free-from" products

A sizable minority of the population suffers from a food intolerance or allergy.
Tackling this reality has become a key issue today. The demand for gluten-free products for instance has gone beyond the medical needs of consumers living with the celiac disease.
Did you know that… nearly three quarters (72%) of those who eat gluten-free foods in the US have not been diagnosed with the celiac disease*?
*According to Mintel

Energy management

Consumers are looking for products that keep them going all day, also in terms of mental boosts to overcome tiredness.
Energy Management is most certainly affected by rising concerns about the impact of diet on health, with sugar as a particular target. This is not only due to rising concerns about obesity, but also due to concerns about blood sugar spikes and their effect on health.
Did you know that … More than 1 out of 3 consumers are often tired or low in energy and that 1 out of 4 consumers buys specific products for energy (e.g. drinks, bars…)*.
*According to proprietary consumer research

Digestive health

A bloated stomach is an important wellness issue and a bigger driver of consumer decisions than companies realize, with more than 80% of Asian consumers and more than 70% of Latin Americans actively looking for foods and beverages that improve digestive health. It is also the most compelling argument for European consumers to eat fibre, with more than 80% agreeing that fibres are good for intestinal health*.
*According to proprietary consumer research


The consumers' desire for foods and beverages that they perceive as “natural” is the biggest trend across all food and drinks1. In the mind of the consumer this is not a regulatory or technical definition, but more a focus on health and wellness that includes 'natural', 'organic', and 'free from' products.
Did you know that … 70% of European consumers and 65% of US consumers consider natural products as better?2
1 New Nutrition Business
2 According to proprietary consumer research

to top of page

New research shows digestive health is key to wellbeing for European consumers

Quantitative consumer research, commissioned by functional ingredients manufacturer BENEO
New quantitative consumer research, commissioned by functional ingredients manufacturer BENEO, shows that consumers see digestive health as key to their health and wellbeing. The results also underline that breakfast is the prime time of day to provide digestive wellness solutions that meet the growing needs of today’s consumers.
Read more in the Press Release

Concept corner