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For US consumers, Non-GMO fibres are better

The leading US online magazine foodnavigator-usa.com covered BENEO’s US consumer research on fibre. Amongst various results the article stresses that consumers regard “chicory root fibre” as natural and not genetically engineered as soluble corn fibre or polydextrose. Also, the fact that our functional fibres are non-GMO is discussed.

Research Underlines Popularity of Naturally Functional Fibre

New research results, commissioned by BENEO, show that consumers intrinsically link fibre with digestive health and prefer fibre that has been derived from a natural source, such as chicory root.
The representative research was carried out amongst 7,000 consumers in the UK, Germany, Spain, Poland and France.

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