In this episode of Excipient Talk, Dr. Michael Black speaks with Charlotte Keulen from BENEO’s marketing communication team about how pharma marketing works behind the scenes. Charlotte explains the unique challenges of communicating in a highly regulated industry, how content and campaigns are tailored for a technical B2B audience, and why platforms like LinkedIn are increasingly essential. She also shares insights on campaign focus, measuring success, the growing role of video and storytelling, and how AI is transforming content creation. A great episode for anyone curious about the intersection of marketing and pharmaceuticals.
