New research, commissioned by BENEO, shows that consumers pay more attention to what is inside the products they are buying, than to either the product’s description, or the brand name itself. This highlights the drive by consumers to make healthier choices and shows the continued importance of manufacturers offering cleaner label, product alternatives in their portfolios.
BENEO’s online quantitative clean label consumer survey was carried out with 3,000 consumers from the UK, Germany and the US and the research gives insights into shoppers’ product choices and their preferred ingredients when buying cleaner label products.
