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Clean label, the new natural

Consumers are aware of the impact of food on their health and are critical of the ingredient list. More than ever, they search for honest, clean label products. There is a new buzz about «non-GMO», «natural», “free-from”, “no … added” and the quality and origin of ingredients is important to them. Get a peek at new product launches and tendencies per region.

Clean label the new natural


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BENEO paper healthy biscuit break -BENEO Kiddiez Waffles concept