BENEO’s global food and drink trends

Health continues to drive consumer choices in 2026 and beyond, as they increasingly seek food and drink options that align with their health and wellness needs. To explore how these developments are shaping food innovation today, discover our latest insights in the BENEO blog: Global Key Trends 2026 – How nutrition is reconnecting body, mind and everyday life.

Food and drink trends are redefining consumer’s behaviour, driven by key and mega-trends that highlight evolving priorities and lifestyle shifts. Mega-trends, which are long-term shifts that shape industries and societies over a decade or more, impacting and shaping how we live, eat, and consume include: Clean and green nutrition, emphasizing transparency and sustainability; Fast-paced convenience, where flexible lifestyles drive demand for time-saving food options, Age well revolution, focusing on long-term health across generations; and Adapting to uncertainty, where rising costs push consumers to prioritize value for money.​​

​BENEO identified six key trends that reflect evolving consumer preferences and market dynamics:

• The Future of Weight Wellness, as consumers move beyond restrictive dieting toward balanced, long-term wellbeing;
• Sweet but Mindful, where indulgence is increasingly combined with moderation and health considerations;
• Nutrition, Tailored to You, driven by demand for personalized solutions across life stages and health needs;
• Digestive Wellness Diversifies, expanding the focus from gut comfort to broader benefits for immunity, energy and mood;
• Fuelling Body and Mind, highlighting the growing importance of nutrition that supports mental and physical performance; and
• Next Level Protein, with consumers embracing diverse protein sources to support energy, weight management and healthy ageing.