BENEO’s global food trends
Health remains the main driver for consumers in 2024 and beyond. The attention towards healthy nutrition has been increasing steadily and evolving over the past decades. Consumers are adopting more of a prevention-over-cure approach, focusing on overall holistic wellbeing by addressing not only their physical, but mental and emotional health as well.
The trend functional forward highlights the difference between prevention over cure – eating well for ageing well. Consumers are increasingly interested in products that support healthy blood sugar levels as they recognize the impact it has on their overall health, such as weight, mood, sleep and energy.
With ongoing research looking at the link between the brain and the gut, it is well known that food can influence mood and mental wellbeing. Digestive health, a.k.a gut power, plays a main role in this, with prebiotics being recognized by consumers as a key ingredient helping them to feel good from the inside out.
This growing importance on health is driving conscious indulgence, which takes a closer look at positive snacking habits with consumers looking to balance health & nutrition as well still being able to satisfy their cravings. Plant-based products are using their health halo by finding the perfect balance between health & indulgence.
For a food to be healthy, many consumers agree it must be for both people and planet. They are more attentive to ingredient lists, with clean & green looking deeper into next level transparency, focusing on natural, simple and sustainable products. Adventurous consumers is all about the balancing act – health, price, sustainability, with taste above all else.
Discover all FOOD TRENDS!
Plant preference
Interest in plant-based food continues to drive the market, with consumers looking for options that deliver on indulgent taste and nutrition.
Gut power
Consumers recognize that gut health is key to achieving holistic wellbeing, looking to food and drink to support a healthy digestive system.
Adventurous consumers
Consumers turn to food and drink for pleasure and enjoyment, often using it as a way to unwind, connect and treat themselves with new taste & texture experiences.
Conscious indulgence
Nutrition and indulgence in the same bite may seem like a difficult task. So what are consumers seeking when on the quest to treat themselves and what benefits do they look for in a healthy snack?
Clean and green
Consumers increasingly demand transparency in food products, seeking natural, clean, and traceable ingredients with simple labelling. The trend reflects a growing awareness of personal health and environmental impact, driving innovation towards more sustainable practices.
Mental wellbeing
Consumers are continuing to prioritise their emotional and mental wellbeing, recognizing that what they eat affects not only their physical health but mood and mental health as well.
Functional forward
Attitudes towards health are evolving, with proactive consumers adopting a prevention-over-cure approach, looking to address areas of wellbeing. Consumer are preferring to look for foods and ingredients that have a positive impact on their health.
Spotlight on food for the senses
Indulging in good food while spending time with loved ones is one of the most important things for global consumers nowadays.
Spotlight on prebiotic fibres
A good gut leads to good health. 1 in 2 consumers worldwide say they usually choose foods that improve their digestion.
Spotlight on the HOTTEST FOOD TRENDS! Take a look on how BENEO can assist in making YOUR products trending!