Food trends and market research.
In a fast paced consumer market, BENEO continuously analyses market developments and consumer research in the food industry. This is how we stay on top of our ingredient game. Find inspiration in trends for product development by discovering our trend pages. Global key trends offer insights on worldwide topics, while “trends in the spotlight” dives deeper into markets and data.
BENEO’s global key trends 2020.
- Plant preference
Today the vegan claim especially is recording a steady increase in new product innovation activities.
- Digestive and immune health
Functional gut health ingredients resonate with consumers.
- Energy 2.0
Eliminate tiredness and enhance focus – today and in the future.
- Healthy snacking
There is a growing call to bridge the gap between health and indulgence.
Consumer interest in plant-based show that we should look beyond vegetarian and vegan.
- Transparent label
Consumers are increasingly cautious about what they eat and drink.
- Mental wellbeing
Maintaining good mental and emotional health is for many the number one factor contributing to overall health
An increasing attention to sustainable food & drinks is clearly visible in product innovation.
- Sugar and carb quality
Consumer behaviour around sugar and carbs is complex and fragmented.
- Sensorial foods
Push the boundaries with sensorial food experiences.
- World of diets
Consumers adopt a variety of diets to suit their lifestyle and beliefs.
BENEO’s trends in the spotlight.
- Prebiotic fibres
Bringing prebiotics to the table
- Flexitarian lifestyle
Flexitarian-inspired, plant-based solutions
- Positive ageing
Positive ageing for the 50+ consumer
- Changing eating habits
Eating habits have changed for modern consumers
- Active nutrition
From athlete to active consumer, offer products with the right kind of energy.
- Plant-based indulgence
With rice starch, dairy-free eating does not mean giving up on luscious desserts.
- Healthier carbs, healthier living
Low-glycaemic carbs help to fulfil daily energy needs. The right carbohydrate is key.
- The new healthy eating
Future health is a common goal for consumers in the new normal.