Food trends and market research.

In a fast paced consumer market, BENEO continuously analyses market developments and consumer research in the food industry. This is how we stay on top of our ingredient game. Find inspiration in trends for product development by discovering our trend pages. Global key trends offer insights on worldwide topics, while “trends in the spotlight” dives deeper into markets and data.

BENEO’s global key trends 2020.

  • Digestive and immune health
    Functional gut health ingredients resonate with consumers.
  • Energy 2.0
    Eliminate tiredness and enhance focus – today and in the future.
  • Healthy snacking
    There is a growing call to bridge the gap between health and indulgence.
  • Plant-based
    Consumer interest in plant-based show that we should look beyond vegetarian and vegan.
  • Transparent label
    Consumers are increasingly cautious about what they eat and drink.
  • Mental wellbeing
    Maintaining good mental and emotional health is for many the number one factor contributing to overall health
  • Sustainability
    An increasing attention to sustainable food & drinks is clearly visible in product innovation.
  • Sugar and carb quality
    Consumer behaviour around sugar and carbs is complex and fragmented.
  • Sensorial foods
    Push the boundaries with sensorial food experiences.
  • World of diets
    Consumers adopt a variety of diets to suit their lifestyle and beliefs.

BENEO’s trends in the spotlight.

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