Functional forward
The future of health and nutrition
The “Functional Forward” trend underscores the growing consumer demand for foods and beverages withtargeted health benefits. Consumers strongly believe in the healing power of foods, with nearly 60%choosing products that provide protective, preventative health benefits.
As interest grows in areas like blood sugar management, heart health, and women’s health, functional foods and beverages are increasingly seen as essential for both prevention and to address specific health issues.
Almost
6 in 10
global consumers always or usually choose foods & beverages that provide protective, preventative health benefits
62%
global consumers always or usually choose foods & beverages that provide protective, preventative health benefits
Fuel your life: Functional forward
Vitality starts with a healthy heart
Boost your heart health with our wholegrain tortillas! Nutritious and convenient, they help you lower cholesterol with a high source of fibre and beneficial beta-glucans, perfect for any occasion!
Healthy bites – Healthy lives
Get a sweet taste of heart health with our pancakes and waffles. Packed with barley flour rich in beta-glucans and naturally wholegrain, they will delight your taste buds while helping to lower your cholesterol. A healthy heart never tasted so good!
Sweeten your day – Strengthen your way
Our gluten-free, high protein shorties are the perfect sweet treat. They are made from just a few ingredients, powered by plant proteins and packed with fibre. Wholesome goodness in every bite!