Functional forward | Prevention-over-cure
As consumers embrace the concept of healthy ageing and see health as a long-term goal, they are taking a preventative approach to health. Attitudes towards health are changing, with 2 in 3 global consumers looking to improve their health, even if not suffering from symptoms. Generation X have reached an age where they are interested in supporting several areas of their health, resulting in new opportunities emerging in areas such as heart health, blood sugar management and hormone health.
As consumers continue to prioritize their personal health and wellbeing, they recognize the value of eating a healthy diet. Weight management, heart health and blood sugar management are key areas of concern, with the priority slightly changing depending on the generation, creating endless opportunities for natural solutions in food and beverage products.
Fuel your life: Positive nutrition products
Heart healthy cookies
Feel and taste a power of good with these yummy, heart healthy cookies. Made with a powerful blend of ancient whole grains they not only serve you a natural high fibre content, but they also help to control your cholesterol levels too.
Feel good bubbly beverage
Refresh and revitalize with our sparkling fruit-infused beverage. Packed with vitamins and Palatinose™, it quenches your thirst and keeps blood sugar balanced.
Sweet balance sugar alternative
Sweeten smarter with chicory root fibre! With 50% fewer calories, prebiotic benefits and a gentle impact on blood sugar, it’s a tasty and healthier choice to traditional sugar. Sugar out. Fibre in.