Vegan and plant-based: consumers are loving it.
Plant-based nutrition has been on the rise since a few years, driven by consumers’ desire for more healthy and sustainable food and drink products.
Today the vegan claim especially is recording a steady increase in new product innovation activities. But if you want to tap into a more mainstream audience, like flexitarians, the plant-based claim may find more appeal.
Globally 1 in 4 consumers can identify with the flexitarian diet, which means they very often eat vegetarian, but still include meat and fish dishes too. These consumers with a plant preference are typically a very health-conscious audience to cater to, but they also consider taste, texture and variety as key factors for future buys.
BENEO’s view on plant-based nutrition.
From plant to plate: what matters to consumers?
Plant-based product concepts.
Rice coffee creamer.
Love it plant-based and enjoy a creamy dairy-free coffee sensation with our rice-based coffee creamer. It is not only allergen-free and easy to digest, but can also be easily blended with flavours due to its pure and neutral taste.
Creemy cashew spread.
Make your everyday meals and snacks feel as good as they taste. This cashew spread is purely plant-based and impresses with its creaminess, flavour and health benefits due to its high fibre content. For a delicious, wholesome and satisfying snack to enjoy any time!
Bite into a vegan, rice-based choc treat for the full indulgence. A smooth and sweet plant-based alternative to your traditional milk chocolate. An ideal answer to the plant preference trend.