Microbiome momentum
How gut microbiome health drives wellness
Gut health is a growing priority, with 55% of consumers choosing products to support digestion and 51% highly interested in the gut microbiome. Digestive wellness drives functional food innovation, with fibres and prebiotics leading the way. Mintel notes that digestive health launches (like those with fibre) have long made links to the gut microbiome, however ‘microbiome’ terminology is increasingly appearing on pack across consumer-packaged good launches.
Beyond digestion, consumers link gut health to mood, immunity, and weight management, emphasizing the importance of the gut microbiome on holistic health and overall wellbeing.
51%
of global consumers are (extremely) interested in the gut microbiome (i.e., how good and bad bacteria in your gut impacts your overall health)
How important is the role your digestive health plays in each of the following (extremely important)
71%
Immune function
64%
Ageing well
66%
Mood
63%
Weight management
Listening to your gut feeling:
“If your gut isn’t feeling good, then you don’t feel good and that can impact work, life and relationships. I believe a healthy gut leads to a longer life.” (UK)
“It is very important to keep the gut healthy, because if it is not healthy we will not get the nutrients from the food. I keep it healthy by eating natural fibres.” (Mexico)
“The gut is an important factor for health… What we consume will affect our health in the future, so I should be able to choose foods that are good for my gut health.” (Indonesia)
Delicious microbiome momentum concepts
Good inside bar
Here’s a cereal bar full of flavour, fibre and function. Its recipe is reduced in sugar, while the prebiotic fibre adds up to the recommended daily intake and keeps your gut in balance. That’s gut stuff!
Keep your belly in balance
Balance in a bottle! Stay hydrated with Coconut Breeze while enjoying naturally sourced plant fibres for your digestive wellbeing. Supporting your gut while savouring a delicious coconut flavour has never been so easy!
Gut happy inside
YoGut, the go-to for your gut! With prebiotics, YoGut supports the whole family on their journey to a healthy gut. Enjoy the taste and convenience of a great snack or breakfast while nourishing your inner wellbeing.