Consumers Recognize That Gut Health Is Key To Achieving Holistic Wellbeing
The attention towards healthy nutrition has been increasing steadily over the past decades, with one health aspect being highly relevant to the consumer: their digestive wellness. Today, 1 in 2 consumers across the globe say to frequently look for foods to improve the digestion.
Consumers spontaneously position their gut as the central location where overall health departs. One of the reasons for this association is the mounting science around the microbiome. Experts also often refer to it as the ‘second brain’ which has its very own nervous system and we want to keep that healthy.
Generally, fibre is the most accepted and recognized gut health ingredient among consumers. But did you know that prebiotics are the fibres by excellence having a positive impact on the microbiome? The global consumer awareness of prebiotics has steadily grown over the years, from 34 in 2018 to 39% in 2022. Chicory root fibres are the only proven plant-based prebiotics which have been extensively researched for more than 20 years and are still growing strong in today’s new product innovations.
Webinar: Understanding the prebiotic market
In this webinar we take a closer look at:
• Consumers taking a more proactive approach to health,
• The understanding of the gut microbiome and prebiotics,
• he power and unique role of chicory root fibre.
Listening to your gut feeling:
“If your gut isn’t feeling good, then you don’t feel good and that can impact work, life and relationships. I believe a healthy gut leads to a longer life.” (UK)
“It is very important to keep the gut healthy, because if it is not healthy we will not get the nutrients from the food. I keep it healthy by eating natural fibres.” (Mexico)
“The gut is an important factor for health… What we consume will affect our health in the future, so I should be able to choose foods that are good for my gut health.” (Indonesia)
Gut power product concepts
Good inside bar
Here’s a cereal bar full of flavour, fibre and function. Its recipe is reduced in sugar, while the prebiotic fibre adds up to the recommended daily intake and keeps your gut in balance. That’s gut stuff!
Breakfast milk drink
Rise and shine with this tasty, prebiotic milk drink. It comes with a unique blend of essential vitamins and prebiotic chicory root fibre to take care of your inner wellbeing right from the start of the day.
Happy gut cottage cheese
Say cheese to your inner wellbeing! This tasty cottage cheese is loaded with good stuff, including prebiotic fibre to take care of your digestive health from the inside out. It’s the perfect everyday snack to outsmart your hunger and naturally support your inner wellbeing.