Adventurous consumers | Taste, explore, experience & enjoy with the power of food
Despite economic challenges, consumers seek pleasure and novelty in their eating and drinking experiences. 7 in 10 global consumers say that they like to experience interesting textures and to be surprised in some way. Consumers see food as a way to celebrate with friends and family and look for the latest exciting trends on social media. They value interesting and unique textures and flavours, turning to food as a means of connection, with taste remaining a top consideration in consumers’ purchasing decisions.
The important role that food plays…
“Food plays various roles in my life. One of them is health, for energy and overall feeling well. The second one is for just plain indulgence, making me feel good and spoiling myself every once in a while.” (Oswaldo, 39, USA)
“Food is very important for every person. If you eat unhealthy, you feel tired, you gain weight, you feel uncomfortable. Whereas, if you eat healthy, you have energy, you sleep better, you enjoy life to the fullest. That’s why I think it’s very important to watch out on what we eat, what nutrition we get for our body.” (Tatiana, 31, UK)
“The role of the food plays in my life is to give me a source of energy, provide me with sustenance as well as give me enjoyment. It has to taste good as well as have a lot of health benefits.” (Jesamine, 29, Australia)
Adventurous consumer concepts
Sugar-free mints
Refresh and delight your taste buds at the same time with our sugar-free mint candy. One side delivers a burst of minty freshness, while the other offers a delicious fruity flavour. Double the flavour. Double the fun.
Plant-based has never been so tasty
Our plant-based feta cheese alternative brings a nutrient-rich and tasteful kick to any dish. You will enjoy all the creaminess and tangy goodness of traditional feta, minus the dairy.
Delicious dairy-free whipping cream
A whipping cream so delicious and so dairy-free, it’s possible! Start from a rice-based recipe, fortify it with chicory root fibre and a touch of faba bean protein, and you will enjoy a creamy and vegan-friendly topping in a whip.