Tap into food’s power to bring taste, fun and happiness.
As lifestyles get busier, consumers are looking for sweet escapes to treat themselves and rely a lot on convenience products to get inspired to cook, bake or dine together. Every generation of consumers tends to see itself as more adventurous than the previous one, and they like their food and drink choices to showcase how experimental they are.
It has to be remembered though that consumers are most likely to indulge at celebrations and/or with friends and family over everyday occasions. In this moment they want to enjoy indulgent and spectacular foods as seen on social media or in restaurants, e.g. over half of Chinese bakery shoppers say to be interested in trendy packaged pastries that are popular on social media. And for all those home cooks and bakers, kits can help to create the innovative meals and desserts they are looking for. Nowadays, make-at-home kits are becoming more widespread across different categories. You will find opportunities in meals, desserts, beverages, and more.
Enjoyment coupled with convenience is what’s driving consumer traffic.
The important role that food plays…
“Food plays various roles in my life. One of them is health, for energy and overall feeling well. The second one is for just plain indulgence, making me feel good and spoiling myself every once in a while.” (Oswaldo, 39, USA)
“Food is very important for every person. If you eat unhealthy, you feel tired, you gain weight, you feel uncomfortable. Whereas, if you eat healthy, you have energy, you sleep better, you enjoy life to the fullest. That’s why I think it’s very important to watch out on what we eat, what nutrition we get for our body.” (Tatiana, 31, UK)
“The role of the food plays in my life is to give me a source of energy, provide me with sustenance as well as give me enjoyment. It has to taste good as well as have a lot of health benefits.” (Jesamine, 29, Australia)
Adventurous consumer concepts.
Enjoying the green life.
Looking for a crowd-pleasing appetizer? Sink your teeth into these plant-based bites to find a smooth, non-meat filling purely based on wheat flakes. It is a conscious snack choice that suits everyone’s taste buds.
Plant-based has never been so tasty.
Our plant-based feta cheese alternative brings a nutrient-rich and tasteful kick to any dish. You will enjoy all the creaminess and tangy goodness of traditional feta, minus the dairy.
Delicious dairy-free whipping cream.
A whipping cream so delicious and so dairy-free, it’s possible! Start from a rice-based recipe, fortify it with chicory root fibre and a touch of faba bean protein, and you will enjoy a creamy and vegan-friendly topping in a whip.