Sweet, but mindful – conscious enjoyment instead of deprivation
For years, sugar has been framed as the enemy. Today, this black-and-white thinking is graduallygiving way to a more nuanced perspective. Consumers are not necessarily looking to removesweetness from their diets altogether. Instead, they are seeking balance and solutions that feelcompatible with their overall approach to healthier eating.
Sweet but mindful reflects this change. It is about making informed choices that allow enjoymentwhile contributing to an improved nutritional profile. This includes reducing excessive sugars,supporting more favourable nutrient compositions and increasing transparency around formulation— without compromising on taste or consumer acceptance
67%
of consumers globally say they check nutritional labelling sometimes / all the time when seeking out snacks
Top 3
The top 3 product attributes in snacks for global consumers are: low in sugar (52%), high in protein (48%) and high in fibre (44%)
Inspiring concepts on sweet, but mindful
Crispy chocolate chip cookie
Indulgence can be part of a balanced lifestyle. This brookie combines a crispy chocolate chip cookie top with a soft brownie base, delivering a delicious source of fibre in every bite. Made with faba bean flour and naturally gluten-free, it’s a feel-good treat that brings together great taste and nourishing ingredients.
The feel-good biscuit
Savour the wholesome goodness of ancient grains with our multigrain biscuit! Delicious and high in fibre, this snack supports a healthy heart by helping to lower cholesterol levels.
Playful tea time
Tea time just got more playful. These lemon and ginger tea gummies are packed with fibre and crafted with Palatinose™ for a more balanced blood glucose response, all with a gentle touch of sweetness. They’re your new comforting tea ritual that brings together indulgence and mindful nutrition.