Balancing health & lifestyle

Weight wellness remains a key factor impacting food choices, with 4 in 10 global consumers expressing a desire to lose weight. Consumers are actively making dietary adjustments, with 1 in 4 stating they purchase functional foods and beverages specifically for weight management.​ This trend is driven by the desire to improve long-term health, energy, and self-confidence. While the rise of GLP-1 medications renews interest in natural weight loss solutions, fibre and protein remain key players to support satiety, weight loss and a healthy, balanced diet​.