Weight wellness – achieving balance and health
Weight wellness remains a key factor impacting food choices, with 4 in 10 global consumers expressing a desire to lose weight. Consumers are actively making dietary adjustments, with 1 in 4 stating they purchase functional foods and beverages specifically for weight management. This trend is driven by the desire to improve long-term health, energy, and self-confidence. While the rise of GLP-1 medications renews interest in natural weight loss solutions, fibre and protein remain key players to support satiety, weight loss and a healthy, balanced diet.
40%
of consumers globally say they are currently on a diet specifically to lose weight
1 in 2
GLP-A drug users worldwide agree that they must pay attention to their nutrient intake, such as fibres and protein
What consumers say:
“Managing a healthy weight is important to me because having a healthy weight makes you have more energy. You feel less pain in your joints. You just feel better generally in yourself, more confident.” (UK)
“For me personally, it’s very important to combine it with sports and to keep fit and healthy, and I also know that being overweight, every kilo of excess weight, statistically leads to a lower life expectancy, so to speak.” (Germany)
“Managing a healthy weight over time would mean that I would risk or lower my chances of developing health issues. It would keep my body and my mind strong. My main motivation is to look good, feel good, and prevent health issues later in life.” (United States)
“The gut is an important factor for health… What we consume will affect our health in the future, so I should be able to choose foods that are good for my gut health.” (Indonesia)
“If your gut isn’t feeling good, then you don’t feel good and that can impact work, life and relationships. I believe a healthy gut leads to a longer life.” (UK)
“It is very important to keep the gut healthy, because if it is not healthy we will not get the nutrients from the food. I keep it healthy by eating natural fibres.” (Mexico)
The future of weight wellness products
Nutritious balanced bread
Every slice can do more. Made with a carefully balanced blend of faba bean, wheat and rice proteins, this nutritious bread delivers 18g of protein and a source of fibre. It’s a wholesome loaf that brings great taste, balanced nutrition and everyday enjoyment to the table.
Yoghurt with sustained energy release
Enjoy yoghurt that works harder for you. With prebiotic fibre from chicory root and Palatinose™ fora more sustained energy release, this nutrient-dense yoghurt supports both gut health and balanced energy throughout the day. The result? A deliciously satisfying way to fuel your routine, one spoonful or sip at a time.