On a global scale, consumers are looking for ways to eat more healthily, and people in India are no different. There is a clear focus on sugar and fat reduction, as well as the search for nutrition enrichment.
• 7 in 10 Indians check for health claims before buying their products. A great opportunity for marketeers to offer products with solid health claims, and even better if you can tackle the sugar and fat content of it too!
• Did you know that 1 in 3 Indians consume a dairy drink regularly?
Download this paper with consumer insights and an inspiring recipe for the formulation of a sugar-reduced, low-fat flavoured milk drink with prebiotic health benefits.
