Política de privacidad
This Data Privacy Statement regulates the handling of the personal data of customers, registered users, interested parties and non-registered visitors of the websites of BENEO.
Collection and processing of personal data
When you visit our web site, our servers routinely store various access data in an electronic “log file”. These data include the IP address from which you are accessing our site, the web page from which you are visiting us plus the date and duration of your visit. The data are used exclusively for statistical purposes and under no circumstances are any forwarded to third parties. This enables us to continuously improve our web site and to enhance its attractiveness, usefulness and content.
The controller of the data file within the meaning of data protection law is
BENEO commits to protecting the private sphere of the visitors and users of the BENEO websites and to use their personal data exclusively according to relevant data protection law and this Data Privacy Statement.
The employees of BENEO shall be routinely obligated to maintaining data secrecy. The basis for this is found under the respective applicable statutory provisions such as the EU Data Protection Regulation (GDPR).
Collection and transmission of personal data within BENEO group
Your personal data collected via this website or by any other means will not be transmitted to any third parties other than the following legal entities of the BENEO group:
BENEO GmbH, Germany
BENEO Asia Pacific Pte. Ltd, Singapore
BENEO Inc., USA
BENEO India Private Ltd., India
BENEO Latinoamerica Ltda., Brazil
BENEO-Orafti S.A., Belgium
BENEO-Palatinit GmbH, Germany
BENEO-Remy N.V., Belgium
Orafti Chile S.A, Chile
Use and divulgence of personal data and limitation of use
We only collect and save personal data that you have voluntarily provided; for example, data that are submitted if you send us a message via a contact form, if you register for a download, if you participate in a survey, a contest or apply for a position. These data are used exclusively for the purpose identified and described.
Furthermore, personal data are only divulged to government institutions and authorities within the limits of mandatory regulations. Our employees and agencies are duty bound by us to respect the confidentiality of the data and strictly adhere to the stipulations of the European Data Protection Acts.
For technical reasons, data is collected on our webservers. This data is transmitted from the internet browser to our web server. The data is stored in server log files. The following data is stored there:
- type and version of the browser used
- operating system (User agent)
- websites that linked to our site (referrer URL)
- websites that have been visited
- date and time of your visit
- your Internet Protocol (IP) address
- status codes
- amount of data
- user of htaccess
This data is anonymized and stored separately from any other personal information, thereby making it impossible to connect it to any particular person. The data is used for statistical purposes and for technical maintenance or incident management in order to improve the quality of our website and of our services. The data is deleted after 60 days.
Our cookies may be session cookies (temporary cookies that identify and track users within our websites, applications or services which are deleted when you close your browser or leave your session in the application or service) or persistent cookies (cookies which enable our websites, applications or services to “remember” who you are and to remember your preferences within our websites, applications or services and which will stay on your computer or device after you close your browser or leave your session in the application or service).
We use the following different types of cookies:
|Strictly Necessary/ Technical
|These Cookies are necessary to allow us to operate our Sites so you may access them as you have requested. These Cookies, for example, let us recognize that you have created an account and have logged into that account to access Site content. They also include Cookies that enable us to remember your previous actions within the same browsing session and secure our Sites.
|These Cookies are used by us or third-party service providers to analyze how the Sites are used and how they are performing. For example, these Cookies track what pages are most frequently visited, and from what locations our visitors come from. If you subscribe to a newsletter or otherwise register with the Sites, these Cookies may be correlated to you. These Cookies include, for example, Google Analytics cookies.
|These Cookies let us operate the Sites in accordance with the choices you make. These Cookies permit us to «remember» you in-between visits. For instance, we will recognize your user name and remember how you customized the Sites and services, for example by adjusting text size, fonts, languages and other parts of web pages that are alterable, and provide you with the same customizations during future visits.
This website uses Google Analytics, a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (“Google”). Google Analytics uses “cookies”, the information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.
The legal basis for the processing of personal data using cookies for statistical purposes is based on your consent in this regard via the cookie settings or our cookie banner Art. 6 para. 1 lit. a) GDPR. The information obtained through the use of Google Analytics is used in particular to better understand the use of the website and to improve its content, functionality and findability. We as website operators have an interest in analysing your user behaviour in order to improve both our website and our advertising. The aforementioned processing purposes are in our legitimate interest (Art. 6 para. 1 lit. f) GDPR), should it be possible to forward anonymised information to Google with your consent.
This website uses Google Tag Manager. Google Tag Manager is a solution that allows marketed website tags to be managed using an interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not register personal data. The tool causes other tags to be activated which may, for their part, register data under certain circumstances. Google Tag Manager does not access this information. If recording has been deactivated on domain or cookie level, this setting will remain in place for all tracking tags implemented with Google Tag Manager.
Use of Pardot Analytics Pixel to analyze your usage behaviour
The information collected by the Pardot Analytics pixel is used to compile statistics. In doing so, we learn the total number of users who were on our campaign websites and were redirected to a page provided with a pixel from Pardot Analytics.
If you have consented to a group-wide use of your data (see also here under section «Processing of data within the Südzucker Group for targeted customer approach and presentation of products of the companies of the Südzucker Group», Pardot Analytics enriches your existing profile in Salesforce Pardot with the information about the usage behaviour on our website in order to send you targeted offers and information about our products within the Südzucker Group.
The legal basis for the processing of personal data, i.e. the activation of the pixel as well as the setting and evaluation of information stored in marketing cookies, is based on your consent in this regard via our consent banner or the data protection settings Art. 6 para. 1 lit. a) DSGVO. The setting of the targeting cookies is carried out in accordance with § 25 para. 1 TTDSG.
The information obtained through the use of Pardot Analytics is used in particular to better understand the use of our website and our campaign websites / landing pages and to improve its content, functionality and findability. As the website operator, we have an interest in analyzing your user behaviour in order to improve both our offering and its performance. We use the information from Pardot Analytics to better tailor our communications to our customers’ needs.
The data is deleted as soon as it is no longer needed for our purposes or you have revoked your consent to the use of your data for analytics purposes via our privacy settings. Sessions are terminated after 30 minutes of no activity and campaigns after six months. The time limit for campaigns can be a maximum of two years. After that, all data and information collected will be deleted by the system.
You can revoke your consent given to us via our consent banner for the collection of your data by Pardot Analytics at any time for the future by deactivating the check mark under Cluster «Targeting» in our data protection settings. However, we would like to point out that in the event of deactivation or opt-out, you may not be able to use all functions of the website to their full extent.
We use the Crazy Egg web analysis service on our website, an offer from Crazy Egg, Inc., 16220 E. Ridgeview Lane, La Mirada CA 90638, USA (hereinafter «Crazy Egg»). By using Crazy Egg, we can track how you move around our website and what you have viewed or clicked on in each individual case. The tracked usage behaviour is subjected to a systemic and anonymous evaluation, i.e. the user affected by the evaluation is not identifiable. The selection of users whose behaviour is subject to evaluation is also subject to a random principle. By using Crazy Egg, we obtain valuable information to make our website faster and more customer friendly.
The following information is processed by Crazy Egg:
- IP address in anonymised form (the IP address is anonymised by Crazy Egg at the time of collection)
- websites seen and patterns of movement on these pages;
- Number and position of clicks on links;
- Browser type and version;
- Screen size of the terminal used.
The information generated by the cookies or generated by Crazy Egg from the user is transmitted anonymously to and stored on Crazy Egg servers hosted in the USA.
We have concluded the agreement with Crazy Egg on order processing in accordance with Art. 28 GDPR in conjunction with the EU standard contract clauses, which is required under data protection law, in which Crazy Egg undertakes to protect the data of our users and to process them in accordance with the applicable data protection regulations. Crazy Egg uses the collected data exclusively on our behalf, for the purpose specified here. Crazy Egg will not use the data for any other purpose or pass it on to third parties. The data collected by Crazy Egg will not be stored together with other personal data of our website visitors.
We use Crazy Egg based on your consent given to us via our cookie banner (Art. 6 para. 1 s. 1 lit. a) GDPR):
a) to perform aggregated data analysis of user activity on our website,
b) to statistically record the use of our website and evaluate it for the purpose of optimising our offer for you,
c) for continuous improvement and management of our offer.
You can revoke your consent to data processing by Crazy Egg at any time in the future. By changing the selection in the cluster «Statistics» in the cookie banner, you prevent Crazy Egg from carrying out the technical measures and from setting cookies by Crazy Egg. Alternatively, you can object to the processing of your data by Crazy Egg directly with the provider at http://www.crazyegg.com/opt-out or prevent the storage of cookies by means of an appropriate setting in your browser.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a LinkedIn component (LinkedIn plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding LinkedIn component of LinkedIn. Further information about the LinkedIn plug-in may be accessed under https://developer.linkedin.com/plugins. During the course of this technical procedure, LinkedIn gains knowledge of what specific sub-page of our website was visited by the data subject.
If the data subject is logged in at the same time on LinkedIn, LinkedIn detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our Internet page was visited by the data subject. This information is collected through the LinkedIn component and associated with the respective LinkedIn account of the data subject. If the data subject clicks on one of the LinkedIn buttons integrated on our website, then LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores the personal data.
LinkedIn receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged in at LinkedIn at the time of the call-up to our website. This occurs regardless of whether the person clicks on the LinkedIn button or not. If such a transmission of information to LinkedIn is not desirable for the data subject, then he or she may prevent this by logging off from their LinkedIn account before a call-up to our website is made.
Advertising and marketing service LinkedIn Insights Tag
We use the online advertising programme «LinkedIn Campaign Manager» and, as part of the LinkedIn Campaign Manager, the Insight Tag (hereinafter «LinkedIn Insights Tag»). The LinkedIn Insights Tag in the LinkedIn Campaign Manager is an analytics service provided by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (hereinafter «LinkedIn»). After you have given your consent via our cookie banner, we integrate a LinkedIn Insights Tag on our website using the Google Tag Manager and enable LinkedIn to evaluate your surfing behaviour. If you click on an ad placed by us in LinkedIn, cookies for conversion tracking by LinkedIn are stored on your respective end device used.
The cookies set by the integration of the LinkedIn Insights Tag are described in our cookie banner under the cluster «Marketing» including the respective validity period.
If you visit our website and the cookie has not yet expired, LinkedIn can recognise that you clicked on the ad and were redirected to that page. Each LinkedIn Campaign Manager customer receives a different Tag. Thus, there is no way that cookies can be tracked across LinkedIn Campaign Manager clients’ websites.
The information collected using the LinkedIn Insights Tag is used to create conversion statistics. This tells clients the total number of users who clicked on their ad and were redirected to a page with a LinkedIn Insights Tag.
It is important for us to make our website attractive and to increase the interaction with our visitors using the service. We use our advertising and marketing services, in particular the use of the LinkedIn Insights Tag, for our conversion tracking and remarketing. With the help of the LinkedIn Insights Tag, a cost-benefit analysis of ads placed as well as the optimisation of our ad placement on LinkedIn is possible. The processing, i.e. the activation of the Insights Tag as well as the setting and evaluation of information stored in marketing cookies, takes place exclusively on the basis of your consent given in the cookie banner (Art. 6 para. 1 lit. a) GDPR).
You can revoke your consent for the use of the LinkedIn Insights Tag at any time for the future via the following channels:
• You can deactivate the storage of cookies through corresponding settings or set your browser so that you are notified as soon as cookies are set. To do this, you must change the necessary settings in the browser menus Preferences or Options. We would like to point out that some areas of our website may then no longer function properly, i.e. only to a limited extent.
• You can revoke your consent to the use of the LinkedIn Insights Tag by accessing the cookie settings at any time for the future. We offer you the option to prevent the use of marketing cookies via the cookie setting.
On this website, the controller has integrated components of Twitter. The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, UNITED STATES.
With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Twitter component of Twitter. Further information about the Twitter buttons is available under https://about.twitter.com/de/resources/buttons. During the course of this technical procedure, Twitter gains knowledge of what specific sub-page of our website was visited by the data subject. The purpose of the integration of the Twitter component is a retransmission of the contents of this website to allow our users to introduce this web page to the digital world and increase our visitor numbers.
If the data subject is logged in at the same time on Twitter, Twitter detects with every call-up to our website by the data subject and for the entire duration of their stay on our Internet site which specific sub-page of our Internet page was visited by the data subject. This information is collected through the Twitter component and associated with the respective Twitter account of the data subject. If the data subject clicks on one of the Twitter buttons integrated on our website, then Twitter assigns this information to the personal Twitter user account of the data subject and stores the personal data.
Twitter receives information via the Twitter component that the data subject has visited our website, provided that the data subject is logged in on Twitter at the time of the call-up to our website. This occurs regardless of whether the person clicks on the Twitter component or not. If such a transmission of information to Twitter is not desirable for the data subject, then he or she may prevent this by logging off from their Twitter account before a call-up to our website is made.
The applicable data protection provisions of Twitter may be accessed under https://twitter.com/privacy?lang=en.
On our website we use components (videos) of YouTube, LLC 901 Cherry Ave., 94066 San Bruno, CA, USA, a company belonging to Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA. On this website, we use the » – enhanced data protection mode – » option provided by YouTube.
When you display a page that has an embedded video, a connection will be made to the YouTube server and the content will appear on the website via a communication to your browser. According to the information provided by YouTube, in » – enhanced data protection mode -«, data is only transferred to the YouTube server, in particular which of our websites you have visited, if you watch the video. If you are logged onto YouTube at the same time, this information will be matched to your YouTube member account. You can prevent this from happening by logging out of your member account before visiting our website. Further information about data protection by YouTube is provided by Google under the following link: https://www.google.de/intl/de/policies/privacy
The legal basis for this is Art. 6 Para. 1 lit. a) GDPR.
Registration for the e-mail newsletter takes place via a double opt-in procedure set up by the system. This means that you will receive an e-mail with a confirmation link after entering your data. This confirmation e-mail serves as approval of the owner of the e-mail address to receive the newsletter. Only after confirmation will the e-mail address be added to the mailing list.
You may revoke your prior consent to receive this newsletter under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each newsletter.
If you download information material (cf. paragraph «Provision of information material for download») as a newsletter subscriber, we will add the information about the download to your newsletter profile in order to also provide you with corresponding content via the newsletter.
Participation in competitions and prize draws
We collect and process personal data when you take part in competitions or prize draws (hereinafter collectively referred to as «competitions») of BENEO. The scope of the personal data processed and the personal date processed in individual cases may vary depending on the competition. This includes in particular the following data:
- First and last name
- Contact details (including e-mail address)
- The fact of your participation
- The result of your participation
Further details can be found in the conditions of participation of the respective competition. If you take part in our competition, we will collect, process and use the data provided by you exclusively for the purpose of conducting the competition.
If you take part in our competition, you agree that we may process the data you provide solely for the purposes of conducting the competition, establishing contact within the framework of the competition and sending the prize (Art. 6 Para. 1 lit. a GDPR). We process your data in connection with a specific competition to be able to carry it out successfully (Art. 6 Paragraph 1 lit. b GDPR). Participation in our competitions is voluntary, but not possible without processing personal data. If we process personal data on the basis of consent, we will only do so as long as you do not revoke your consent to the data processing.
The collected customer information will be deleted as soon as it is no longer necessary for the purpose for which it was collected. This applies to the data provided by you via the input mask upon completion of the competition. Unless there is a legal obligation to temporarily store data or you have explicitly consented to this, all personal data stored in connection with the competition will be destroyed after one month after the end of the participation phase.
You can currently revoke your consent to the processing of your personal data within the competition by sending an e-mail to . After revocation of the consent, the personal data collected and stored by the participant will be deleted immediately. Any further participation in the respective competition is thus excluded.
Provision of information material for download
If you wish, we can provide you with information material, such as white papers on BENEO products, via a download link. You can enter the information required for sending us the material using a form integrated into our website. The information to be provided is specified in the respective form. We will send you an e-mail with a download link after you have entered your data. We would like to point out that we use the data provided to us in connection with your download of our information material for direct advertising about similar products from us. We send this information regardless of whether you have subscribed to our newsletter or not. Your data will only be passed on to third parties in pseudonymised form for the purpose of ad retargeting activities, as described in the section «Ad and marketing service LinkedIn Insights Tag».
If you optionally provide us with your telephone number, we will be happy to inform you about our products by telephone and are always available for your specific queries. If you do not wish to receive this information about similar products, you can object to this informally at any time using the contact details provided above, without incurring any transmission costs. Alternatively, you can also use the unsubscribe link included in our promotional emails.
The processing of your data is necessary for sending the respective download material via a download link to your e-mail address (Art. 6 para. 1 lit. b) GDPR). The processing of your data for the purpose of sending you information by e-mail about similar goods, products or services from BENEO is carried out in compliance with Section 7 para. 3 UWG. The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For personal data collected for the purpose of direct advertising, this is the case if the respective addressee has objected to the processing. We will retain your data for a maximum of 1 year after an objection has been made.
The user has the right to object at any time to the processing of your personal data concerning you for the purpose of direct marketing. If the user contacts us by e-mail or via an unsubscribe link provided for this purpose in the e-mail, he or she can object to the storage of his or her personal data at any time. The objection can be sent at any time to the contact details provided above. All personal data stored in the course of downloading the information material will be deleted in this case. The objection does not lead to the termination of the performance relationship of the download material.
Revoking consent, objection against advertising, market or opinion research
To the extent that the use of personal data is based on the user’s consent, this consent can be revoked at any time, effective prospectively. This can take place by sending an e-mail to . Revoking the consent can result in the services no longer being available or the use relationship on BENEO being terminated. BENEO reserves the right to also rely on a statutory basis for data protection law procedures.
Furthermore, the user can at all times object to the use of his data for advertising, market or opinion research purposes—most simply by sending an e-mail to . BENEO shall point out this option of objecting to the user upon each use or shall make available a simple option for unsubscribing (e.g. as a link).
Further rights of the user affected
The person concerned has the right to get information about his stored data as well as the right to correct, block or delete this data if necessary. Without prejudice to any other administrative or judicial remedy, you have the right of appeal to a supervisory authority if you believe that the processing of personal data concerning you is contrary to GDPR.
The data protection authority responsible for us:
für den Datenschutz und die Informationsfreiheit Baden-Württember
You can find further information on www.baden-wuerttemberg.datenschutz.de
Point of contact for data protection
For questions on the collection, processing or use of personal data, for information or for corrections, blocking or deletion of data and revoking consents previously granted, the affected party should contact via email.