On a global scale, consumers are looking for ways to eat more healthily, and people in India are no different.
- Did you know that only 17% of Indians never eat ice cream? Everyone else finds their way to this tasty refreshment. The majority (63%) of these consumers buys their ice cream in the supermarket.
- It comes as no surprise that it’s mainly eaten in the afternoon or evening and for two thirds of the Indian “Ice-Cream-Lovers”, it is a real treat and just makes them feel happy.
- And yet… 40% of Indian dairy consumers would wish for these products to come with less, or even no fat at all. So how to enjoy an ice cream now?
Download this Trends Card with more insightful consumer data and an inspiring recipe for the formulation of a fat-free ice cream!
