New generation energy drinks have the athlete in mind.

Danish athletes became entrepreneurs and developed a new generation energy drink. John Anderson (STATE Energy) explains how they carefully developped their range and are now bringing the revolutionary messages to consumers with elite athlete ambassadors (tennis star Caroline Wozniacki, F1 driver Kevin Magnussen and World Cup footballer Christian Eriksen).

Let our experts walk you through the technical and physiological benefits of our ingredients, market insights, consumer concepts and recipes based on top-level food engineering.