Catering to the smallest consumers with certified, natural ingredients.

Taking care of our youngest generation takes special care and attention which both the food industry and parents take close to heart. With a segment that nurtures this young generation from infant to toddlers milk, one can never be too careful about quality grades. No surprise that over 70% of parents worldwide checks the on pack nutritional information of their toddlers milk; even though e.g. a similar portion of US parents believes their under-two-year olds get everything they need from their shop-bought formula.

On top of being extra careful about what’s “in- or excluded”, parents are drawn to the additional health benefits their youngsters can gain. Soft claims towards digestive health are especially on the up across the borders; as Innova Market Insights points out in their 2016 vs 2015 figures; “Little tummies – happy tummies – tummy friendly”.

• Babyfood jars
• Infant milk formula
• Infant cereals