What’s in your pet’s food?

As pets are increasingly viewed as family members, a focus on their diet and wellbeing has emerged in different pet food trends.

Indeed, much like in the consumer foods segment, pet parents are looking for healthy, nutritious and natural pet food solutions that also have a positive impact on the environment. Following our survey involving 2500 pet owners, 4 in 5 confirm that claims such as “environmentally-friendly” affect their interest to buy a specific product.

On-pack claims that seem to make a pet food recipe healthier are the use of natural ingredients, having less or no preservatives/additives, added protein and fibre. But a majority of pet owners (68%) also like to supplement the food of their pet with health-promoting ingredients.

People are also more than ever projecting their personal preferences onto their pets. BENEO’s survey reveals that 84% of pet parents agree they treat their pet with as much care as they would treat a child. There is for instance a substantial concern about food allergens and no less than 76% attaches a big importance to their pet’s digestive health. A healthy gut does play a pivotal role in overall wellbeing.

BENEO supplies natural ingredients that are supportive of a healthy pet life and suitable for the most sensitive among them. Did you know that chicory root fibres are one of the best researched prebiotic fibres worldwide, supporting a healthy digestion, and that rice ingredients, hypoallergenic by nature, are an ideal source of energy and protein. Last but not least we hold a range of quality plant-based proteins that represent a sustainable alternative to animal protein.

Explore more pet food trends:

• A large majority of pet parents consider the health aspect when buying foods for their pet.
• 4 in 5 pet parents expect the same quality standards for their pet as for their own food and check the ingredient label to ensure there are no ingredients they dislike.
• Food allergies, not an exclusive human problem. Close to 60% of pet parents share an interest for allergen-free pet food.
• Consumers also consider sustainability in the foods they eat as important. Also 1 in 2 pet parents say to consider aspects such as: contains plant-based ingredients, low carbon footprint, recyclable packaging, eco-friendly, … when shopping for their pet.

Inspiring concepts.