Consumers are increasingly interested in the role that nutrition can play not only in their physical but also in their emotional well-being. Feeling good is all encompassing, ranging from selective growth of beneficial bacteria to the mood status and one’s perspective on quality of life. There is a growing interest in the effect that the gut microbiome has on our feeling of wellbeing. Roughly 7 in 10 consumers believe it plays an important role in overall physical health. What’s more 3 in 5 believe it impacts also their mood and daily energy levels.
