Plant-based food and drinks can appeal to nearly 1 in 2 consumers across the globe. With many innovations happening in meat/fish alternatives, dairy alternatives and the bakery and chocolate aisle, we can conclude that pockets of opportunities exist. For the consumer, health of the population and planet are main drivers for trying these plant-based alternatives. But it must be remembered that we are also catering to a food adventurer who likes a diverse menu and considers taste and texture as very important.
Plant-based interest with consumer: Look beyond vegetarian and vegan.
