In this episode of Excipient Talk, Dr. Michael Black speaks with Sungho Jung about what it really means to sell pharmaceutical excipients in the Korean market. Drawing on more than 20 years of experience, Sungho shares how technical sales in Korea are closely linked to R&D, why the market is both fast‑moving and highly risk‑averse, and how local companies evaluate new excipients differently compared to Europe. The conversation explores customer objections, pricing sensitivity, and the importance of providing strong formulation references and technical support. Sungho also highlights real success stories with galenIQ™, from taste masking to compressed lozenge tablets, and explains how trust is built step by step in a conservative but opportunity‑driven market.successfully to market.
