Reduced cholesterol levels for improved heart health.
Coronary heart disease (CHD) is the leading cause of death worldwide. Choosing to eat whole grains and fibre as part of a healthy diet, can lower the risk of CHD. The food industry can play a decisive role in helping consumers follow a healthier diet, simply by including such ingredients in their product offering and putting the informative health claims on pack.
BENEO offers Orafti® β-Fit as a perfect ingredient for such food innovations. With its heart health claims, this wholegrain barley flour, rich in beta-glucans, can be easily added to a wide variety of applications.
A daily consumption of 3 g barley beta-glucans reduces blood LDL-cholesterol. Orafti® β-Fit is a wholegrain barley flour, rich in beta-glucans. Orafti® β-Fit will bind bile acids, which are then excreted.
As those are required for fat digestion, the liver will form new bile acid from cholesterol and thereby lower LDL cholesterol levels in the blood.
People suffering from high LDL-cholesterol levels in their blood, have a higher risk to develop heart problems. By reducing the LDL levels with Orafti® β-Fit in their diet plans, it offers consumers a solution to reduce their risk.
Consumers view on heart health and how to influence.
BENEO is interested in what consumers think about heart health, how much it concerns them in relation to their overall health, and how they believe they can influence the status of their own hearts’ condition. To find out, we ran a video research (2022) in the US, Australia and Spain.
In general, people have some concern about hearth health and know the key to positively influence its status is through regular physical exercise and keeping a healthy diet in general. As such they believe this can avoid stress and improve their mental wellbeing. Although there is still some education to do about the ways to influence one’s heart condition with smart food choices, the general public knows it can help with avoiding these two major issues:
- High blood pressure
- High cholesterol
