The energy benefits consumers seek from foods and beverages have evolved. Consumers are now equally as interested in feeling good as they are in physical benefits. Some consumers may be concerned about not having enough energy to get through the day, while others may be more concerned with their mental focus. In today’s quest for energy, people are embracing a bigger variety of ingredients and new product formats to get either more or an even better energy supply.
Consumer’s energy needs are evolving beyond the physical
