Naturalness and transparency are key for today’s consumers, who want to know what their food is made of. Clean label has moved past being a trend, it is the new rule. But most clean label starches do not perform as good as commonly used starches. BENEO now introduces Remypure, a new native clean label rice starch. Based on innovative technology, Remypure achieves functional properties and performance levels comparable to chemically modified food starches, without using any chemicals.