Consumers eat with their eyes. Food and drink therefore needs to engage with more senses than just taste. Also tempting textures, flavours and colour can bring a greater feeling of indulgence. But while consumers are in a search for these joyful products, they correspondingly don’t want to find unnecessary preservatives and dyes in the recipe. Find out here how to fill in the demand of today’s sweet, but ingredient-savvy consumers.
Die sensorischen Aspekte von Nahrungsmitteln wecken das Interesse der Verbraucher| BENEO