Positive ageing for the 50+ consumer.
By 2050, 2.1 billion people will be over 60 years old. Product development focused on this age group should be on your radar to aim for positive ageing. Every 2 in 3 Europeans between the age of 65-75 already takes active steps to make their nutrition more healthy. One of this silver generation’s main concerns? Blood sugar levels rising. The low-glycaemic, yet fully available carbohydrate Palatinose™ can be an excellent solution for this health-conscious community. By lowering the blood glucose response, it helps to regulate blood sugar levels and therefore limit the risk of age-related diabetes. Let us inspire you with our paper, featuring a nostalgic pudding where Palatinose™ brings the balanced energy element.
Positive ageing embraces indulgent treats. This powder mix allows consumers to create a delicious pudding in a few simple steps. With a healthy touch! Get the recipe, discover the latest consumer insights and find out how Palatinose™ and rice starch lift this pudding to a new level.
Download the paper now:
Target the silver generation with positive ageing solutions.
BENEO’s low glycaemic carbohydrates can help this mature consumer group tackle their concerns heads-on. This presentation gives you loads of insights and will inspire you to reach this affluent consumer group.
The ageing consumer wants to enjoy life to the fullest. With the right ingredients, even a tea break becomes a healthy moment. Discover the recipe, read our consumer insights and learn how Palatinose™ brings a simple beverage with reduced blood sugar response that targets the silver generation.