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Positive ageing for the 50+ consumer.

By 2050, 2.1 billion people will be over 60 years old. Product development focused on this age group should be on your radar to aim for positive ageing. Every 2 in 3 Europeans between the age of 65-75 already takes active steps to make their nutrition more healthy. One of this silver generation’s main concerns? Blood sugar levels rising. The low-glycaemic, yet fully available carbohydrate Palatinose™ can be an excellent solution for this health-conscious community. By lowering the blood glucose response, it helps to regulate blood sugar levels and therefore limit the risk of age-related diabetes. Learn more about this older consumer group and how functional ingredients help you create products for their specific needs.

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Paper     Inspiring concepts Related webinar

How to create a powder mix pudding with slow-release energy?

Paper on powder mix for pudding

Positive ageing embraces indulgent treats. This powder mix allows consumers to create a delicious pudding in a few simple steps. With a healthy touch! Get the recipe, discover the latest consumer insights and find out how Palatinose™ and rice starch lift this pudding to a new level.


Related webinar.

Elderly couple hiking in nature

Target the silver generation with positive ageing solutions.

BENEO’s low glycaemic carbohydrates can help this mature consumer group tackle their concerns heads-on. This presentation gives you loads of insights and will inspire you to reach this affluent consumer group.

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Grandmother dancing with granddaughter

Target the 55+ with healthy ageing solutions.

Discover a variety of health benefits & concepts to inspire you to reach this affluent consumer group.
BENEO’s low glycaemic carbohydrates and prebiotic fibres in their nutrition can help this mature consumer group tackle their concerns heads-on.

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Consumer insights on positive ageing.

61% of 55+ Asians exercise 3 hours or more per week
Older consumers are concerned about their blood sugar levels

Create an instant tea with a healthy twist.

Instant tea with Palatinose™

The ageing consumer wants to enjoy life to the fullest. With the right ingredients, even a tea break becomes a healthy moment. Discover the recipe, read our consumer insights and learn how Palatinose™ brings a simple beverage with reduced blood sugar response that targets the silver generation.


In-depth information.

Paper: Healthy Ageing: beyond the usual advice to eat well and stay active

White paper: Healthy ageing.

Discover scientifically supported health-related benefits of functional fibres and carbohydrates for the silver generation.


Inspiring concepts for positive ageing.

Keep well with Palatinose

Keep well with Palatinose™.

An ingredient for vitality at any age. Ensuring positive ageing with a lower effect on blood sugar levels.
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Chocolate mouse with Palatinose

Perfect balanced mousse.

An indulgent moment made guilt-free with Palatinose™. Enjoy a full-bodied chocolate experience.
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Enjoy the goodlife

Enjoy the goodlife!

A fortified milk drink supplying nutritional benefits in a natural way. To keep those energy levels balanced.
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