Positive ageing for the 50+ consumer.
By 2050, 2.1 billion people will be over 60 years old. Product development focused on this age group should be on your radar to aim for positive ageing. Every 2 in 3 Europeans between the age of 65-75 already takes active steps to make their nutrition more healthy. One of this silver generation’s main concerns? Blood sugar levels rising. The low-glycaemic, yet fully available carbohydrate Palatinose™ can be an excellent solution for this health-conscious community. By lowering the blood glucose response, it helps to regulate blood sugar levels and therefore limit the risk of age-related diabetes. Let us inspire you with our paper, featuring a nostalgic pudding where Palatinose™ brings the balanced energy element.
Positive ageing embraces indulgent treats. This powder mix allows consumers to create a delicious pudding in a few simple steps. With a healthy touch! Get the recipe, discover the latest consumer insights and find out how Palatinose™ and rice starch lift this pudding to a new level.
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Target the 55+ with healthy ageing solutions.
Discover a variety of health benefits & concepts to inspire you to reach this affluent consumer group.
BENEO’s low glycaemic carbohydrates and prebiotic fibres in their nutrition can help this mature consumer group tackle their concerns heads-on.
The ageing consumer wants to enjoy life to the fullest. With the right ingredients, even a tea break becomes a healthy moment. Discover the recipe, read our consumer insights and learn how Palatinose™ ensures a recipe with reduced blood sugar response that targets the silver generation.