This page was created in 2018, the facts and figures shown on this page might not be the most recent market data.
Improved endurance with BENEO’s Palatinose™.
Video: Athletes fueling up on game-changing carbohydrates.
Life in the 21st century is often strongly connected to an active lifestyle… and for a while a new trend has arisen: Sportification!
Instantly the term lets you think of shakes, gels and hydration for the sports professionals and gym fanatics – but this trend goes further than that. Boundaries are blurring as sports nutrition continues to move mainstream while functional benefits in active nutrition drive food & beverages towards a more sporty image.
Such products are appealing to the full time athletes and the hobbyists/ regular active people as well as to those less dynamic, but who define their sporty image by the lifestyle choices they make.
Protein is the first ingredient that comes to mind when thinking about “food for the active” as sports-minded products with a protein-related claim grew with 27%. Yet within the range of active nutrition, there is certainly room for functional ingredients, such as functional carbohydrates. In 2017, we saw a 14% growth of sports-minded products with an “energy/alertness” claim and even a 19% growth with “sport & recovery claims”. Innovation is seen in a wide range of applications, depending on the needs of these different consumer groups. Where Palatinose™ in sports nutrition would bring the (endurance) athlete full carbohydrate energy and improved fat oxidation on the one hand, this quality carb also supports healthy weight management goals in the balanced diet of someone seeking the sporty foods, i.e. the active eater.
Are you looking for a specific ingredient?
Webinar about improved endurance with Palatinose™.
Inspiring product concepts.
ProCarb Yoghurt with Palatinose™.
Go-getter or game-changing carbohydrates to get or keep going. Innovative product and ingredient ideation based on consumer insights and recipes.
Granola clusters with Orafti® chicory root fibres.
Less sugar, more fibre and a punch of popping crunch. Innovative product and ingredient ideation based on consumer insights and recipes.